Questions About Lead Qualification?

PropScore AI analyzes incoming leads across multiple dimensions—things like how quickly they respond to messages, what price range they're looking at, whether they've been searching for properties in your area, and patterns that match past clients who actually closed deals. The system continuously learns from your team's interactions to refine what a "ready to buy" prospect looks like for your specific market.

Most teams spend 30-40% of their day manually sorting leads and figuring out who to call first. PropScore gives you a ranked list, so instead of deciding which five prospects to follow up with today, you're just calling the top five. It integrates with your existing CRM—no new logins or separate platform to check.

Yes. PropScore evaluates leads regardless of where they come from. It looks at behavior and intent signals rather than source, so a lead from your website, a marketplace referral, or a past client's recommendation all get scored using the same criteria. You can also set custom scoring rules if certain sources or lead types need different weighting.

Setup typically takes 2-3 days. Once connected to your CRM, you'll see scores on new incoming leads immediately. Most teams notice a difference in their follow-up efficiency within the first week—better lead prioritization leads to faster response times and higher conversion rates within 2-3 weeks.

We encrypt all data in transit and at rest, and PropScore AI never sells or shares your lead data. Your information stays yours. We're PIPEDA-compliant and follow Canadian privacy standards.

Absolutely. You can adjust scoring weights for different criteria, create separate scoring profiles for different property types or buyer personas, and set rules based on your team's conversion patterns. Most teams refine their scoring settings over the first month as the system learns what actually converts in your market.