Privacy Policy

This Privacy Policy describes how PropScore AI (PropScore Artificial Intelligence Limited) collects, uses, and protects your personal information. We are committed to protecting your privacy and handling your data responsibly. This policy explains what information we gather, how we use it, your rights, and how you can contact us with any questions.

Who We Are (Data Controller)

We operate an automated lead qualification and prospect scoring platform designed for real estate agencies in Calgary and beyond. Our services help property firms identify and qualify leads more efficiently through intelligent automation. As the data controller, we are responsible for how your personal information is collected, processed, and stored. We take this responsibility seriously and implement appropriate safeguards to protect your data.

Information We Collect

We collect information in several ways:

Contact Information: Name, email address, phone number, company name, and job title when you register or contact us
Usage Data: Information about how you interact with our platform, including pages visited, features used, and time spent
Technical Data: IP address, browser type, device information, and operating system
Cookies and Tracking: We use cookies to enhance your browsing experience and analyze platform usage
Lead and Prospect Data: Information about property prospects you upload to our system for scoring and qualification

Legal Basis for Processing

We process your personal information based on the following legal grounds:

Consent: You have given us explicit permission to process your data
Legitimate Interest: We have a legitimate business interest in processing your data to provide and improve our services
Contract Performance: Processing is necessary to provide the services you have requested
Legal Obligation: We are required to process your data by applicable laws and regulations

How We Use Your Information

We use your personal information for the following purposes:

Providing and maintaining our lead qualification and scoring services
Personalizing your experience and improving our platform features
Responding to your inquiries and customer support requests
Sending you updates, newsletters, and promotional communications (with your consent)
Analyzing usage patterns to improve our services
Complying with legal obligations and protecting against fraud
Securing and maintaining the integrity of our systems

Data Retention

We retain your personal information for specific periods based on the type of data and its purpose:

Contact Form Messages and Inquiries: Up to 24 months after your last interaction with us
Account Information: For the duration of your account and up to 12 months after account closure
Analytics and Usage Data: Up to 14 months from collection
Server Logs and Technical Data: Up to 12 months
Prospect and Lead Data: As long as you maintain an active account, plus 6 months after closure
Marketing Communications: Until you unsubscribe

After the retention period expires, we securely delete or anonymize your data. If you request deletion, we will remove your information within 30 days, except where legally required to retain it.

Your Rights

Under applicable data protection laws, you have the following rights:

Right to Access: You can request a copy of your personal information we hold
Right to Rectification: You can correct inaccurate or incomplete data
Right to Erasure: You can request deletion of your data (right to be forgotten)
Right to Restrict Processing: You can limit how we use your information
Right to Data Portability: You can request your data in a portable format
Right to Object: You can object to certain processing activities
Right to Withdraw Consent: You can withdraw any consent you have given

To exercise any of these rights, contact us using the information provided below.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small files stored on your device that help us recognize you and remember your preferences. We use both session cookies (temporary) and persistent cookies (longer-lasting). These technologies help us understand how you use our services, improve functionality, and personalize content. You can manage cookie settings through your browser, though disabling cookies may limit platform functionality. For detailed information about cookies, please see our Cookie Policy.

Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. This includes encryption, secure servers, access controls, and regular security assessments. However, no security system is completely impenetrable. While we strive to protect your data, we cannot guarantee absolute security. We encourage you to use strong passwords and keep your account information confidential.

Third-Party Sharing

We do not sell or rent your personal information to third parties. We may share your data with:

Service Providers: Companies that assist us in providing services (hosting, analytics, customer support)
Legal Requirements: When required by law or to protect our rights and safety
Business Transfers: In the event of a merger, acquisition, or asset sale

We ensure all third parties have adequate data protection agreements in place.

Supervisory Authority

If you have concerns about our data processing practices, you have the right to lodge a complaint with the applicable data protection authority. In Canada, you can contact the Office of the Privacy Commissioner of Canada (OPC). We encourage you to reach out to us first to address any concerns, but you maintain the right to file a complaint with the supervisory authority if you believe your rights have been violated.

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will notify you by email or through prominent notice on our website. Your continued use of our services after changes are posted constitutes your acceptance of the updated policy. We encourage you to review this policy periodically to stay informed about how we protect your information.